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PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

View of Instagram influencer marketing: Perceived social media marketing activities and online impulse buying | First Monday

View of Instagram influencer marketing: Perceived social media marketing activities and online impulse buying | First Monday

YouTube vloggers' influence on consumer luxury brand perceptions and intentions - ScienceDirect

Using social learning theory in examining YouTube viewers' desire to imitate travel vloggers | Emerald Insight

Using social learning theory in examining YouTube viewers' desire to imitate travel vloggers | Emerald Insight

PDF) EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH

You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise - ScienceDirect

You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise - ScienceDirect

Does a Video Blog Positively Influence Consumers' Travel Decision Planning?

Does a Video Blog Positively Influence Consumers' Travel Decision Planning?

Effects of fashion vlogger attributes on product attitude and content sharing | Fashion and Textiles | Full Text

Effects of fashion vlogger attributes on product attitude and content sharing | Fashion and Textiles | Full Text

Sustainability | Free Full-Text | How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing

Sustainability | Free Full-Text | How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing

PDF) YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour

Effect of parasocial relationship on tourist's destination attitude and visit intention | PLOS ONE

Effect of parasocial relationship on tourist's destination attitude and visit intention | PLOS ONE

Sustainability | Free Full-Text | Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis

Sustainability | Free Full-Text | Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis

PDF) Effects of fashion vlogger attributes on product attitude and content sharing

PDF) Effects of fashion vlogger attributes on product attitude and content sharing

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library

Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library

PDF) Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter | Huseyin Ekizler - Academia.edu

PDF) Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter | Huseyin Ekizler - Academia.edu

JTAER | Free Full-Text | The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective

JTAER | Free Full-Text | The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective

Social media reviewing channels: the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction | Emerald Insight

Social media reviewing channels: the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction | Emerald Insight

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

How fashion and makeup brands use beauty gurus and vloggers on YouTube to increase brand awareness | IT382 - Digital Marketing

Frontiers | Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship

Frontiers | Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

Full article: Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram

Full article: Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram

Sustainability | Free Full-Text | The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers

Sustainability | Free Full-Text | The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers