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May 22, 2003 – High school basketball star LeBron James signed with Nike  $90 million | AthleticPoetics
May 22, 2003 – High school basketball star LeBron James signed with Nike $90 million | AthleticPoetics

How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer
How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer

A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron  James
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James

A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron  James
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James

How Adidas low-balled LeBron and lost him to Nike - NZ Herald
How Adidas low-balled LeBron and lost him to Nike - NZ Herald

Ballislife - 19 years ago today, 18-year-old LeBron James signed a 7-year,  $87 million deal with Nike. Reebok reportedly offered $115 million & Adidas  offered less than $60 million! 1 month later,
Ballislife - 19 years ago today, 18-year-old LeBron James signed a 7-year, $87 million deal with Nike. Reebok reportedly offered $115 million & Adidas offered less than $60 million! 1 month later,

How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer
How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer

adidas T-Mac 1 "SVSM" LeBron James PE Release Date | SoleSavy
adidas T-Mac 1 "SVSM" LeBron James PE Release Date | SoleSavy

LeBron James to get $50M reward for contract gamble | National Post
LeBron James to get $50M reward for contract gamble | National Post

A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron  James
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James

Chart: "His Airness" Still King of Signature Sneakers | Statista
Chart: "His Airness" Still King of Signature Sneakers | Statista

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

LeBron James's Favorite Nike Sneakers Are Back for the First Time Ever | GQ
LeBron James's Favorite Nike Sneakers Are Back for the First Time Ever | GQ

LeBron James Fast Facts | CNN
LeBron James Fast Facts | CNN

LeBron's High School Shoes Are Being Reissued By Adidas - The Ringer
LeBron's High School Shoes Are Being Reissued By Adidas - The Ringer

How LeBron James Ensured a $115,000,000 Adidas Chase By Showing Off Nike  Kicks: "Vaccaro Was There First" - The SportsRush
How LeBron James Ensured a $115,000,000 Adidas Chase By Showing Off Nike Kicks: "Vaccaro Was There First" - The SportsRush

After Bronny James' New Deal and LeBron James' Iconic “Year 20” Post with  Nike, Adidas Set on Last-Gasp Attempt for Retro Sneakers - EssentiallySports
After Bronny James' New Deal and LeBron James' Iconic “Year 20” Post with Nike, Adidas Set on Last-Gasp Attempt for Retro Sneakers - EssentiallySports

How Nike Almost Missed Out on Signing LeBron James | Complex
How Nike Almost Missed Out on Signing LeBron James | Complex

LeBron James turned down $10 million check when he was 18
LeBron James turned down $10 million check when he was 18

LeBron James turned down $10 million check when he was 18
LeBron James turned down $10 million check when he was 18

LeBron James Adidas Player Exclusive – Adidas A3 Dunkfest | NIKE LEBRON - LeBron  James Shoes
LeBron James Adidas Player Exclusive – Adidas A3 Dunkfest | NIKE LEBRON - LeBron James Shoes

LeBron James & the 4-year Brand Battle for His Feet - Boardroom
LeBron James & the 4-year Brand Battle for His Feet - Boardroom